From Twiggy’s 60s chic to Kate Moss’s 90s supermodel reign, and Alexa Chung’s noughties indie charm, “It-girl” status has always had a recognisable face.
But today, Vogue says the mantle has shifted. The latest generation of trendsetters blends subtle celebrity, creative ambition, and cultural influence in ways that go beyond fame.
The magazine’s December issue celebrates 10 It-girls re-energising British cool, spotlighting young creatives who are shaping fashion, music, and culture in their own distinct voices.
Sydney Lima: Fashion, Film, and Storytelling
Born and raised in Soho, Sydney Lima wears many hats: model, presenter, filmmaker, and content creator.
She’s collaborated with Dolce & Gabbana, Prada, and Dior, and now heads media at indie magazine NAIMA while running her own brand, Rich Parents.
Sydney’s path hasn’t always been smooth—she faced rejection in modelling for being “too short”—but her curiosity about people and subcultures has driven her storytelling, including a Channel 4 documentary on findoms.
For Sydney, the It-girl isn’t just a label; it’s about creativity, resilience, and carving her own path.
Osman Ahmed: Fashion, Identity, and Expression
Hailing from Mile End in East London, Osman Ahmed has made waves as a writer, editor, and consultant.
Their work has appeared in the New York Times and Vogue, and they explore identity, fashion, and culture through a personal lens.
Osman’s reflections on gender, self-expression, and navigating cultural expectations have made them a unique voice in the creative world.
Between front-row seats and chic rooftop moments, Osman embodies a modern, inclusive take on what it means to be an It-girl.
Doa Barney: Nepo Baby Making Her Own Way
Ísadóra “Doa” Bjarkardóttir Barney, daughter of Björk and Matthew Barney, is more than a celebrity offspring.
At 22, she’s already made a mark in film, starring in The Northman and pursuing performance studies at Central Saint Martins.
Doa insists her famous surname is a guide, not a shortcut, and she’s determined to chart her own creative journey.
Alongside acting, she debuted on the Miu Miu runway and continues to explore modelling and screen projects with an independent spirit.
Lea Ogunlami: Wit and Charisma on the Red Carpet
London-based Lea Ogunlami, 27, began in music video commissioning but now shines as a presenter and reporter for i-D magazine.
She’s known for interviewing major cultural figures with ease and charm, blending professionalism with personality.
Her YouTube series, RawGabbit, showcases her talent for connecting with creatives like Shygirl and Michaela Stark.
For Lea, being an It-girl is about approachability, humor, and authenticity rather than status alone.
Iris Luz: Photographer and Visionary
Iris Luz’s photography and direction for artists like PinkPantheress and CouCou Chloe have cemented her as a creative force.
From her jazz-singer mother’s influence to global fashion campaigns, Iris blends artistry with relentless drive.
Whether in London or Los Angeles, she defines her It-girl identity as being “unique, driven, and committed to building the life you want.”
Marissa Malik aka Manuka Honey: DJ, Artist, Astrologer
Marissa Malik, better known as Manuka Honey, dominates London’s underground scene with DJ sets and co-founding the queer night SUZIO.
A cello player from a small American suburb, she has absorbed a diverse range of musical influences, from dubstep to grime, and applies them to her electronic soundscapes.
Alongside music, Marissa experiments with visual art and astrology, embodying a multidimensional creative approach.
Mina Galán: Bold Sounds and Fashion Flair
Málaga-born Mina Galán is a DJ and stylist shaking up London’s club scene with her trans-forward Club Stamina series.
Her performances, blending Latin and experimental electronic music, and her daring personal style have earned her a spot among Dazed’s 100 Changemakers and Vogue’s top It-girls.
Mina exemplifies boundary-pushing confidence without trying to fit a mold.
Reenie Reenie: Techno Trailblazer
Non-binary DJ Reenie Reenie has quickly become a key figure in London’s techno scene, spinning at the cult Sunday event Unfold and touring Australia.
Known for being carefree, funny, and magnetic, they are diversifying a traditionally male-dominated space while staying true to themselves—a modern definition of It-girl energy.
Rose Gray: Music Meets Down-to-Earth Charm
At 28, Rose Gray from Walthamstow, East London, has already released her debut album Louder, Please and won MTV Push UK & IRE.
Engaged to actor Harris Dickinson, she balances high-profile success with grounded relationships and a connection to the underground club world.
Rose’s music is both intimate and expansive, reflecting heartbreak, joy, and everyday experiences.
Libby Bennett: Model and Musician
Libby Bennett, 20, is a rising star in fashion, walking for McQueen and Chanel, and appearing in campaigns for Burberry and Louis Vuitton.
But she’s not just a model—she’s also a drummer with a passion for music, balancing runway shows with gigs in her hometown of Manchester.
Libby represents the It-girl of today: multitalented, authentic, and proudly rooted in her origins.
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